Assifact is the Italian Association that brings together the major financial operators in the world of factoring. The association constantly monitors the main market and regulatory changes through the creation of periodic studies and statistics.
Ideogramma was responsible for the graphic development of the first report on the factoring market in Italy. A strategic and fundamental document to fully understand the dynamics of the sector.
The objective was to make the analytical content easily readable and to give shape to a structured but accessible document, while maintaining consistency with the visual identity of the Association.
The project involved the development of images - created on paper - which could lead to concepts of growth, flows, forecasts and volumes, and a careful study of infographics, integrated in the layout of texts. Particular attention was given to the readability of the document online, with a careful choice in the visibility of individual colors.
Download here the full 2024 Report of Italian factoring market
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