Ideogramma designed and built the BFF booth at the Salone Dei Pagamenti in Milan. An annual event involving the most influential players in the field of digital innovation in the financial market. A bright and energetic environment was created, in line with the brand identity already developed for the bank.
The contemporary art collection Art Factor inspired us in the development of the yellow modules, made by a special and innovative 3D extrusion process, while the large, completely transparent videowall, made up of thousands of tiny LEDs, served as a backdrop in the space.
