For Casa BFF, the headquarters that brings together the BFF Bank team, we developed a visual system integrated with the building’s architecture, transforming structural elements into distinctive design features.
The logo originates from the building itself: six vertical strokes echo the roof’s supporting columns, turning an architectural characteristic into a distinctive visual element. The typography is derived from the original BFF brand, ensuring continuity and recognition across the corporate identity system.
The project extends consistently to the wayfinding system, designed to support the daily experience of the spaces. Custom icons and three-dimensional animated content, displayed on screens throughout the building, help create an environment that is functional, intuitive and aligned with the brand language.
A project in which architecture, communication and applications coexist within a single, coherent system.
The Welcome Kit – featuring a notebook created in collaboration with Treccani – completes the project, translating the brand’s values into a carefully crafted object through its materials and attention to detail.
