Fineco is one of Europe’s leading digital banks and fintech companies. Ideogramma was commissioned to develop the visual identity for reports dedicated to the Remuneration Policy and the Home-to-Work Travel Plan.
Following an in-depth analysis of the brand’s distinctive elements, we developed a visual system designed to ensure consistency and recognition across all applications. The characteristic shape of the Fineco logo was reinterpreted as a modular element within the layout grid, becoming a recurring feature throughout the entire project.
Working within the brand guidelines, we created a concept specifically tailored to HR communication. A dedicated color palette and a custom iconographic system were developed to support the content and presentation materials, helping transform complex information into clear, accessible and engaging communication.
The result is a simpler, stronger and more flexible visual system, designed to support the company’s growth while reinforcing its position in the employment services market.
