People, not profiles. A brand built around human potential.
La Soluzione, the new logo, compared to the old one
La Soluzione, brand materials
La Soluzione, design of the new logo construction
La Soluzione, new distinctive brand elements
La Soluzione: people, not profiles. Claim
La Soluzione, examples of the new brand

 

La Soluzione SpA

La Soluzione is an employment agency specializing in recruitment, staffing, workforce management and professional training.

As the company continued to grow, its visual identity no longer reflected the strength and maturity of the organization. The rebranding project was developed to create a clearer, more recognizable brand, aligned with the company’s evolving market position.

The project involved redesigning the logo and building a comprehensive identity system capable of ensuring consistency across every application of the brand. Colors, proportions, sizing rules, usage criteria and brand guidelines were defined to provide a practical framework for coordinating communication across the company’s offices nationwide.

The new identity was designed to perform effectively in every context, from corporate materials and promotional tools to digital and social media applications. The logo retains its distinctive character even at very small sizes, ensuring maximum legibility and a consistent presence across both print and digital environments.

The result is a simpler, stronger and more flexible visual system, designed to support the company’s growth while reinforcing its position in the employment services market.