Ideogramma designed and built BFF Bank’s exhibition space at the Salone dei Pagamenti in Milan, a key event for digital innovation in the financial sector.
The project was conceived as a physical extension of the Bank’s brand identity, translating brand values into a recognisable, bright and energetic environment. The space was designed as a modular system capable of engaging with the event context and standing out through clarity and visual impact.
The contemporary art collection Art Factor served as a reference for the development of the yellow modules, produced using innovative 3D extrusion techniques. A large transparent video wall, composed of thousands of micro-LEDs, defined the backdrop of the space, integrating digital content and architecture.
A project in which identity, technology and exhibition design come together to create a coherent and distinctive experience within a high-density communication context.
