BFF Techlab is the technological innovation laboratory of BFF Banking Group, created to explore and develop digital solutions according to the Group's positioning.
Ideogramma was asked to develop the visual identity, starting with the logo and its alignment with the parent company's brand. The logo was created by redesigning the font, which was designed following the geometry of the BFF brand to ensure consistency, recognisability and belonging to the corporate system.
The identity also takes shape in the visual language and digital experience. The visuals, constructed from a pixel breakdown, fit in with the 3D animated visual system developed for BFF Bank, reinterpreting its codes in a technological and experimental key, for a coherent evolution of the existing language.
The website is designed as a single page that concentrates and organises content into a single narrative flow. The logo is animated through dynamic digital elements, while navigation accompanies the user in a continuous, essential and fluid narrative.
