BFF Bank is one of Europe’s leading independent financial operators, active in factoring, lending, securities services and corporate banking.
On the occasion of the merger between Banca Farmafactoring and DEPObank, Ideogramma was commissioned to develop the Group’s new Corporate Identity. The project accompanied a phase of strategic transformation, translating the new organisational structure into a clear, solid and recognisable identity.
The work on the brand ensured continuity with the long-standing collaboration with the Bank, evolving the existing identity in line with the Group’s new strategies. The logo’s form expresses growth, solidity and agility through a custom-designed lettering that guarantees maximum legibility and recognisability across all communication tools.
An identity system designed to support the Group’s positioning and accompany its evolution across different markets.
