BFF Bank brought its team together in the new operational building Casa BFF, a project in which brand identity becomes an integral part of the space. Ideogramma developed the new visual identity, designed in close relation to the building’s architecture.
The mark originates from observing the structure: six vertical strokes echo the roof’s load-bearing columns, transforming an architectural element into an identity principle. The typographic design refers back to the original BFF logo, ensuring continuity and recognisability within the corporate system.
The identity extends coherently to the signage system, designed to support the everyday experience of the spaces. Custom icons and 3D content, displayed on screens on each floor, help create an environment that is functional, legible and aligned with the brand’s language.
As a welcoming element and first point of contact with the identity, the Welcome Kit — featuring notebooks produced with Treccani — completes the project, translating the brand’s values into a carefully crafted object.
A project in which identity, space and application coexist within a single coherent system.
