Conto Facto is the online deposit account of BFF Banking Group, designed for a digital, innovation-oriented audience.
Ideogramma developed the brand identity in continuity with the Group’s corporate system, working in particular on the typographic design, aligned with the structure and proportions of the BFF logo. The goal was to build an autonomous yet coherent visual language, ensuring recognisability and solidity within the Group’s ecosystem.
The project extends to the website interface, online in Italy, Spain, Poland and Greece, designed to make the user experience clear and accessible. Dynamic elements and animations support communication of different investment horizons, while a dedicated colour palette characterises the brand across all digital touchpoints.
An identity system designed to combine reliability, clarity and ease of use within a digital banking context.
