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Eucerin, a dermatological brand of the Beiersdorf Group, is a reference point in skin care, offering a wide range of dermocosmetic products distributed through pharmacies and mass retail.
Ideogramma supports the brand in developing medical-scientific communication materials, coordinating content, copy and visual language within a coherent and structured system. The project includes the Book Training — a biannual publication, both print and digital, presenting the full product range — informational materials for physicians, and Eucerin Press, a digital platform collecting detailed images and information for each product line.
An ongoing effort to organise and translate scientific content, ensuring clarity, reliability and coherence across all touchpoints, in line with the brand’s positioning and rigour.
