Guido Sutermeister Museum is the archaeological museum of the City of Legnano, housed in a building inspired by the architectural style of the Lampugnani Manor, a historic fifteenth-century residence. The collections span from prehistory to the Lombard medieval period, with a significant core of Roman Imperial artefacts.
Ideogramma developed the museum’s visual identity, designing a mark capable of representing the historical value of the collections while highlighting the museum’s role as a place of cultural exchange. The logo is constructed from multiple elements arranged in a regular, dynamic pattern around a central circle.
The composition reflects the variety of archaeological artefacts on one hand, and emphasises the museum’s central role as a cultural hub for the city on the other. The identity system was designed to ensure maximum flexibility and reproducibility, adapting effectively to different media and printing techniques, both physical and digital.
An identity conceived to promote the museum, combining institutional rigour, communicative clarity and accessibility.
