With over a hundred years of history, Nivea is one of the most recognisable brands in personal care, with a comprehensive portfolio of hundreds of products and dedicated lines.
Ideogramma developed Nivea Press, a digital platform for the specialised press, designed to organise and provide easy access to a large and structured set of information.
The site allows accredited journalists to access structured content about products, from ingredient and benefit descriptions to high-resolution images.
The project was conceived as a functional, flexible tool enabling dynamic searches by packaging type, price, range or active ingredients. A digital system designed to simplify consultation while maintaining consistency with the brand’s language and ensuring clarity, order and reliability in content management.
