The identity project for Colere emerged within a broader initiative to enhance the Valle di Scalve area. Ideogramma worked alongside local authorities and operators to develop a brand identity capable of telling the story of the territory in a coherent and recognisable way, integrating strategy, visual language and digital communication.
The work began with the definition of a strategic plan that included naming, payoff and the setup of online communication, in anticipation of infrastructure renewal and the restyling of the mountain lodges. The goal was to build an identity system able to support the destination’s tourism positioning.
The logo mark derives from a morphological study of the territory: Colere lies on the northern side of Mount Presolana, characterised by compact rock formations, ridges and towers. This reading gives rise to a mark composed of multiple “spires,” accompanied by the payoff Infinite Mountain, expressing the identity and scale of the landscape.
A further distinctive element comes from the area’s mining history and the extraction of fluorite, a mineral known for its fluorescence. The colour associated with this element becomes part of the visual system, communicating energy and vitality.
The project extends to the website — designed to enhance the natural heritage and renewed offering of the area — and to physical applications, from cable cars to lodges, characterised by an essential, contemporary language. An identity system that unites territory, infrastructure and communication into a single coherent vision.
